Branding & identity
Adam Boehmer is an artist, designer, and creative communicator. He aims for engaging, inspirational design with a holistic creative approach for both his clients and collaborators. From concept to copy, sketches to finished project, Adam enjoys every step of the design process.
Quiver simultaneously enters and escalates the brand landscape of queer men’s periodicals. Wild yet sophisticated, masculine and feminine, Quiver pushes through to a queerer future.
Focusing on men who break or redefine traditional male stereotypes in music, fashion and culture, Quiver delivers a new narrative told through specific design decisions. Using the diverse and contrasting type families Freight and Proxima Nova, as well as a color story of graduated pastels paired with solid tones, the magazine appears both soft to the touch and tough as nails.
Conspicuous advertisements from adventurous fashion houses were also curated to complement the tone of the magazine.
Trans teens are twice as likely to become homeless, succumb to drug abuse, or attempt suicide. That's why we created Transmission.
Transmission is a social media app for teens 12-17 that allows fluid, expressive on-boarding, peer-to-peer communication, access to trans-confident medical resources, and an aspirational media stream curated by trans celebrities and leaders.
To inform and promote the app, we invited Seattle-based trans community leader Henry Doyle to answer some questions he receives on a daily basis. The resulting promotional video is informative, heart-warming and at times hilarious.
Photo by M. Sharkey
California is experiencing one of the worst droughts on record this year, with both physical and political temperatures rising. So, what’s really going on here? Why is California in its fourth year of drought?
Over a 6-week period of researching drought facts, solidifying a custom illustration style, and drafting consumable kernels of copy, I created an infographic that delivers readers a succinct understanding of the current crisis.
Overall, the visualization offers information in a clean, readable manner, with just the right amount of whimsy to carry the reader through the narrative of California’s drought.