Born and raised in the Pacific NW, Carter has a deep-rooted passion for the mountains and exploration. Close observation of his environment in city and field inspires his work, both in client design and personal projects. His workflow is succinct and elaborate, focusing on minimalism and consistency in visual design.
Kenmore Air was founded in 1946 and has since become the largest seaplane company in the Northwest. For this project, I had the pleasure of working with Tomoki to design and develop a full rebrand of the company from the ground up. Kenmore Air conveys to its audience a personal, northwest adventure and we wanted to represent this message through our branding. We chose a color palette that stays true to their roots and brand association, while introducing a handful of new, more vibrant elements.
Salt Magazine is a coastal lifestyle magazine, exploring a handful of the world's most distant and starkly exotic regions. Each issue is broken into three categories: art/culture, exploration, and cuisine. The content within these categories varies drastically for each magazine, depending on the culture and nature of the region portrayed. Issue One takes the reader within the northern landscape of Iceland to places like the Blue Lagoon and Hallgrimskirkja. A clean, minimalist approach allows each issue to be showcased as a valued coffee table addition.
ABC is a brand of high-quality honey, produced in Washington. The challenge of this project was to design cohesive packaging for a variety of honey products to be sold in high-end, curated shops throughout the state. Honey is naturally beautiful so I chose a design approach that allows the product to be showcased as the primary visual element. Entirely black and white design, with northwest-driven iconography brought it all together as a cohesive collection. I worked with the very talented photographer, Nelle Clark, to organize and art direct a successful product shoot.