Branding & identity
Emily is a multidisciplinary designer with a passion for solving complex problems with exemplary visual solutions. With a background in print production and layout, her designs feature detailed attention to typography & hierarchy, and a desire for organization and clarification. Emily specializes in branding & identity, layout for print and web, and UI/UX, but is
always ready to take on new challenges.
Challenge: Design a magazine for women runners that is content heavy but still feels sleek, clean, and easy to navigate and digest. Consider the unique user experience of the digital format versus the print format and design each format based on the user needs. Build the website with a CMS so that lots of content can be poured into templates and quickly published.
Solution: A bold, yet feminine design, with lots of bright colors, white space, and strong pops of black. Layouts that are clean and organized to maximize the delivery of information. For the website, browsable content, but also a clear navigation and search system to quickly find what the user is looking for. Creative and unique templates that don’t feel like templates.
Challenge: Rebrand a local Gluten-Free & Vegan Bakery & Cafe. Give them a new identity that invites people from all food backgrounds to visit the store. Help them create a cohesive and friendly brand that exemplifies their brand character traits: Transparent, Innovative, and Earnest.
Solution: A hand-touched look and feel, a fun, bright color, illustrated patterns, lots of organic materials and a clean, modern sans serif paired with a more traditional, trustworthy serif.
Challenge: Create an online magazine about the Pacific Northwest that showcases long form journalism. Develop a sustainable business strategy and social media plan and immerse the user in the content. Curate the appropriate content for the magazine.
Solution: A how-to and where-to guide to getting outdoors in the PNW. Trek is “The definitive guide to getting outdoors in the northwest.” With carefully cultivated sponsored content and special features for those with a subscription, Trek is profitable without the use of gratuitous banner ads. Videos, recipes, how-to’s, where-to’s, and Top 10 lists help the beginner to intermediate hiker, camper, or backpacker discover more of the PNW.