Branding & identity
John Twentyfive is a graphic designer with a penchant for hand-lettering and expressive typography. Well versed in branding, logo development, and packaging, he can also bring his skills into your web and mobile presence. He’s a fan of collaborating and loves to apply his skill set in team environments. Fueled by good coffee, homemade pancakes, and music that spins, he's outspoken, detail oriented, and intentional in his approach.
Ishmael, at its most basic, is a conversation between two characters. It's a cautionary tale about humanity and how it fits into the world. A book that has, in no small way, transformed the way I view the world and my place in it. The concept behind the design was that the book would be a representation of Ishmael—one half of the conversation—while you as the reader represent the other half. The lettering on the cover was inspired by early 1940's traveling circus typography and the body copy was set in ITC Caslon 224, as I wanted something elegant, refined, and easy to read. It was a pleasure designing this book and I look forward to having my own copy on my bookshelf.
Skateboarding is growing both in popularity and credibility. While it’s great exercise, and good for those not cut out for team sports, skateboarding is hard; over 50% of kids quit within the first year. RYZR is a mobile app paired with a two-piece device that attaches to a skateboard between the trucks and board. It measures most imaginable metrics involved with skateboarding. Distance traveled, vertical gain, speed, airtime, and even board rotation; RYZR can tell you the name of hundreds of complex tricks as you land them. RYZR gives tips on fundamental techniques such as proper feet position or how to time your pop in order to better nail a trick. As you improve, RYZR rewards you with badges to share on social media.
Perk Coffee started in the Sodo neighborhood of Seattle, Washington in the Fall of 2013. Their intention was simple: roast excellent coffee grown all over the world, and provide it to those who desired a great cup. But Perk had grander plans right from the get-go—compete with the large, mass produced coffee companies, but taste as though their beans were roasted right down the street. Even with their expansion, their goal has remained the same; be accessible to everyone. So whether you live in an urban neighborhood or a new home in the ‘burbs, make Perk Coffee your next cup.