Branding & identity
Kelly Rozich is a Seattle based visual designer, who is passionate about a variety of branding, print, packaging, web and identity projects. Kelly is inspired by clean, simplistic, mid-modern designs, color, and textures.
Route is one-third cookbook, one-third narrative tale, and one-third intercontinental adventure. Route promotes a slow lifestyle that explores ways for readers to simplify their lives, cultivate community and spend more time with their friends and family through adventuring and exploring.
Project Description: Print magazine
Role: Concept, curation of content, design, layout, art direction and production.
Timeframe: 11 week project.
Concept: Route quarterly focuses on the stories and places of towns and cities along a specific route within a revolving theme.
Constraints: Minimum 48 pages. Curate all your own content.
Short Run is a partnership between two best friends with a shared love of desert landscapes, neon hues, and art teacher chic.
Role: Concept, design, inventory production, photography direction, logo and branding, and implementation of social media and website.
Timeframe: 6 weeks.
Concept: Hand made, well made, affordable. Harkening back to the days before mass production, we focus on carefully and thoughtfully made goods.
Solution: Using bright colors and natural elements that reflect a desert-y feel and showcase our simplistic “goods”.
Description: Create a minimum viable product consisting of 12 UX based deliverables.
Role: Concept, design, prototype, wireframe, user-test, layout, image curation.
Problem: Create an app that increases awareness and sense of community amongst trans teens who need help and support from their peers.
Timeframe: 3 week project.
Concept: To add momentum to a developing conduit of information and communications available to youth identifying with transgendered issues.
Solution: Facilitating thought, informed decisions, and social interactions is one step in developing empowerment, strength and balance of trans youth. Provide primary care and mental resources, social network, media stream focusing on strong trans teen role models.